It’s important that your web site layout is logical and easy to navigate. Internet users who land on your website can get easily frustrated if it is difficult to find information they need, and with fast internet speeds and search engines offering so many options, it can be easier for them to simply close your website and go somewhere else.
One of the easiest ways to organize your site is to look at your menus. Having clearly defined navigational choices will make finding pages much easier. It’s also best to have links to all pages, and not lead users into a maze, clicking through to find the right link to their ultimate destination.
Have a specific purpose for each page that you add, rather than flooding the site with many pages that could have been condensed into one or that are irrelevant to what you’re selling, or your business overall.
It’s also important that you name your pages clearly and accurately so that people can visit a webpage and see within seconds exactly what information is located there. This saves users wasting time reading through information only to discover that what they are searching for is not on the page.
They are much less likely to keep searching if they feel that other pages are going to be designed the same way.
It is also key to tag your pages correctly. This will lead users to the webpage they need more often, rather than to homepages or irrelevant information. They can easily land on your web site on exactly the page they were looking for.
Design also includes your logo. It should be professionally done and speak to the site’s visitors demonstrating that your have a professional and trustworthy company. Although a great logo isn’t mandatory, it does help with the trust issue. Something that is extremely important for e-commerce sites or a site that is selling something rather than just using ads.
And don’t forget about colors. The colors you choose can directly effect the way a user views your site. Florescent colors wreak of an untrustworthy site that is amateurish and not trustworthy. Whereas the color blue seems to give the user a sense of trust and professionalism. For a look at some good websites to copy from, take a look at https://www.houzz.co.uk/pro/search63/webcreationuk-reviews-and-projects.
Don’t use Flash. It’s slow, a resource hog and it’s now being phased out by all web browsers. It also make for poor user experience in my opinion. Rather, use HTML 5 for all your video and sound needs.
And don’t forget how your site renders on a mobile device. Each year there are more and more users using their phones to do web search. If your site isn’t mobile friendly, Google won’t show your website as a result in mobile search.
Finally, keep all of your content easily recognizable. Clearly mark alterations in content or topic and where it makes sense, use bullets instead of full sentences. This allows a quick glance at each point when looking for relevant details rather than a potential customer being turned away by having to read a long essay to find a single sentence of detail applicable to them.